FIAT Debuts New Marketing Campaign - A Whole New Way to Look at FIAT

In honor of its new FIAT 500X model, the brand is debuting an innovative and fun marketing campaign they’re calling “A Whole New Way to Look at FIAT.” This campaign emphasizes the versatility and classic Italian styling offered by the brand, as well as the enhanced size and performance of its 500X Crossover design. Through a series of six videos, set to the soundtrack of Fitz and the Tantrums catchy song “HandClap”, consumers will get a fresh and compelling look at FIAT’s current offerings. If you’re curious to find out more, visit Yark FIAT today. We’re a certified FIAT dealer serving Toledo, Bowling Green, Monroe, Maumee, and Perrysburg, OH.


Not What You ThinkThe new 500X model offers features you might not expect from FIAT, including 4X4 capability, room for five passengers, and a spacious trunk ready for your gear and goods. To emphasis these new features, “A Whole New Way to Look at FIAT”’s marketing videos were shot with a GoPro camera, allowing for 360º camera rotation to illustrate the experience of sitting inside the 500X. This innovative filming style speaks to the brand’s affinity for fresh thinking and modern inspiration.Cutting-Edge MarketingFIAT’s engaging marketing videos are being shown across television and online, including through the brand’s various social media outlets. FIAT is leading the pack in terms of automotive advertising, setting itself apart with its emphasis on creativity and originality. This message connects drivers to the brand in a personal way and generates even more of the pride of ownership often associated with FIAT.


More fun at the end of the day, the FIAT brand is all about fun. Whether you’re actively shopping for a car right now or just curious about the content of this new marketing campaign, stop by Yark FIAT today and enjoy a low-pressure test drive. We would love to introduce you to the compelling world of FIAT.
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